<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[LuckyBlue Media]]></title><description><![CDATA[Local media for local companies, including outdoor (billboards), print, digital, socila mediqa, events and sports sponsorships.]]></description><link>https://www.luckybluemedia.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 01 Sep 2026 23:52:28 GMT</lastBuildDate><atom:link href="https://www.luckybluemedia.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Where Your Advertising Dollars Go Matters]]></title><description><![CDATA[Impressions matter. Cost matters. Every business wants its advertising to reach as many potential customers as possible without wasting money. Those numbers should absolutely be part of any advertising decision. But they shouldn’t be the only part. When you advertise with a locally owned media company, your investment does more than purchase impressions. It helps support an organization that is invested in the same community you are. Local media companies employ local people, cover local...]]></description><link>https://www.luckybluemedia.com/post/where-your-advertising-dollars-go-matters</link><guid isPermaLink="false">6a9634540125627071d065e6</guid><pubDate>Tue, 01 Sep 2026 02:26:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/19f78a_75bc2539d1e34faaab758fdb9c287757~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Coulson</dc:creator></item><item><title><![CDATA[Advertising Locally is Good Business]]></title><description><![CDATA[Most local business owners understand the value of buying local. They choose local restaurants, hire local contractors and support organizations in their community. But when it comes to advertising, that same thinking often goes out the window. Too many local advertising dollars are sent to national technology platforms that have no real connection to the communities where those dollars originated. These platforms can certainly play a role in a marketing plan, but they should not...]]></description><link>https://www.luckybluemedia.com/post/advertising-locally-is-good-business</link><guid isPermaLink="false">6a962d460125627071d054f1</guid><pubDate>Tue, 01 Sep 2026 02:01:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/19f78a_2fe1c8a8089441ecbefd763aef825ba9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Coulson</dc:creator></item></channel></rss>