Baltimore Marketing Insights

Impressions matter. Cost matters. Every business wants its advertising to reach as many potential customers as possible without wasting money. Those numbers should absolutely be part of any advertising decision. But they shouldn’t be the only part. When you advertise with a locally owned media company, your investment does more than purchase impressions. It helps support an organization that is invested in the same community you are. Local media companies employ local people,

Most local business owners understand the value of buying local. They choose local restaurants, hire local contractors and support organizations in their community. But when it comes to advertising, that same thinking often goes out the window. Too many local advertising dollars are sent to national technology platforms that have no real connection to the communities where those dollars originated. These platforms can certainly play a role in a marketing plan, but they should