Baltimore Marketing Insights

If you follow Baltimore media, the last few weeks have been pretty depressing. 100.7 The Bay is gone. WMAR has eliminated longtime news anchors and moved to a very different approach delivering its news. WBAL Radio, one of the most recognizable local brands in Baltimore, has cut local hosts and news gatherers and replaced them with nationally syndicated, locally unaware talent. There are business reasons behind all of these decisions. I understand that. The media business has

There are certain times when being a Baltimore sports fan is simply more fun. Right now it feels like one of those times. Excitement around the Ravens creates something valuable for local businesses: a shared conversation that cuts across age, geography and demographics. People are talking about the team at work, at restaurants, on social media and with friends and family. Smart local marketers can become part of that conversation. And you don't need a team sponsorship or a m

Impressions matter. Cost matters. Every business wants its advertising to reach as many potential customers as possible without wasting money. Those numbers should absolutely be part of any advertising decision. But they shouldn’t be the only part. When you advertise with a locally owned media company, your investment does more than purchase impressions. It helps support an organization that is invested in the same community you are. Local media companies employ local people,

Most local business owners understand the value of buying local. They choose local restaurants, hire local contractors and support organizations in their community. But when it comes to advertising, that same thinking often goes out the window. Too many local advertising dollars are sent to national technology platforms that have no real connection to the communities where those dollars originated. These platforms can certainly play a role in a marketing plan, but they should